Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically

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