Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
Nath was speaking at the Marketing Innovation Summit in Singapore in November, 2015.
This video was produced in association with Turn.
Want to learn more about programmatic targeting? Join Campaign and Turn on January 27 for the latest in our series of webinars: 'Reach customers at the moments that most influence their decisions'. Sign up now.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
.png&h=268&w=401&q=100&v=20170226&c=1)
Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
