Jan 14, 2010

Osim | uSoffa Petit Campaign | Regional

Singaporean electrical and household appliance company Osim has launched a regional television and print campaign, localised by Grey Hong Kong, to promote its hybrid massage sofa uSoffa Petit.

The new uSoffa Petit is a combination between a mini-sofa and a massage chair. Osim is targeting women with this product line. Massage chairs are seen as expensive and inconvenient in size, but uSoffa Petit is hoping to break this stereotype with a stylish colour range at an affordable price.

Taiwanese top model Chiling Lin features in the ads to match the 'cute and irresistible’ image of uSoffa Petit. Rather than just a massage chair, the campaign projects it as 'furniture’ and an add-on to the home environment.

Osim and Grey are considering a second phase to the campaign, which involves infomercials running on local TV channels.



Credits:
Project uSoffa Petit Campaign
Client Osim
Creative agency Grey, Hong Kong
Media agency Mindshare
PR agency BLink
Exposure Television, print


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