Last year, Louie the Fly amassed over 250,000 votes in a campaign to save the icon, when a proposal was floated to finally exterminate him.
“We've built a community of over 270,000 fans since introducing Louie to Facebook via last year's 'Kill or Save Louie' campaign', said Steve Coll, ECD of Havas Worldwide.
The latest campaign gives Louie an updated look in three animated spots: 'Crime scene' (featured above), 'Don’t fear the spray' and 'Locked out'.
'Crime scene' and 'Locked out' are currently airing, but 'Don't fear the spray' will only go live on November 25.
The creative team was led by Coll, director Phil Meatchem and Cutting Edge VFX Supervisor Ron Roberts.
CREDITS
Client: Reckitt Benckiser
Creative Agency: Havas Worldwide
Booking Agency: Zenith Media
Executive Creative Director: Steve Coll
Broadcast Producer: Melissa Petryszyn
Creative Group Head: Chris Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Production Company: Filmgraphics
Director: Phil Meatchem
Producer: Lee Thompson
Post Production & VFX: Cutting Edge
VFX Supervisor: Ron Roberts
Lead Animator: Andrew Kimberley
3D Artists: Khiem Huynh, Alex Goodwin, Rodrigo Guimaraes, Phil Jackson
Jake Hempson.
Flame Artist: Flame Artist: Scott Geersen (Locked Out, Don’t Fear the Spray), Heather Galvin (Crime Scene)
Colourist: Scott MacLean
Editor: Joe Morris
Executive Post Producer: Sharon Pearson
Post Producer: Sarah Brown
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)