After reviewing applications from more than 10 countries, the judging partner, Fast Company’s Co.Create, has chosen three branded-entertainment campaigns as finalists:
- The Creators Project, Intel / VICE Media, Inc. (above)
- A Step from Zero, Coca-Cola Zero / Ogilvy & Mather Paris (below)
- Twizy Plug into the positive energy, Renault / Moxie (below)
The campaigns will be shown during the next MIPCube at MIPTV during a session moderated by Teressa Iezzi on Wednesday, 10 April.
The event, entitled 'The Innovation Show', will also feature the winners of the other MIPCube competitions: MIPCube Lab for start-ups, TV Hack for developers and Content 360 for producers and creative agencies.
The Award will be given away during a private lunch in Cannes after a Masterclass organized by MIPTV and Hyper Island, a digital B2B training company.
This programme is part of a larger offer of conferences and events for brands & agencies at the next MIPCube / MIPTV in Cannes, France.
Campaign Asia-Pacific is a communication partner for the awards.
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