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Melissa Henson: What does it take to truly change the game?
Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.
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The new rules of out-of-home in political advertising
With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
The biggest shift in PR history is not AI
Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson
Publicis grows 4.9% in Q1; says new business streak ...
Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.