The Work
May 22, 2009

Lucozade | Sport Hydro Active | Hong Kong

Lucozade is pushing its sports drink line Sport Hydro Active to health conscious people who are constantly on the move.

In the TVC, the drink helps dancers pursue their passion, most importantly by re-hydrating the body with low calories.




Credits:
Project Lucozade Sport Hydro Active
Client GlaxoSmithKline
Creative agency Ogilvy & Mather Advertising Hong Kong
Executive creative director Gavin Simpson
Creative director Eugene Tsoh
Art director Chow Wai Man
Copywriter Thomas Tsang
Account servicing Chowpo Kong, Justine Shui
Planning Jaslin Goh
Exposure Television

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Lucozade | Sport Hydro Active | Hong Kong
May 22, 2009

Lucozade | Sport Hydro Active | Hong Kong

Lucozade | Sport Hydro Active | Hong Kong
May 22, 2009

Lucozade | Sport Hydro Active | Hong Kong

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