The new campaign aims for simplicity rather than technicality and features animated ads narrated by children. The company has so far released four TVCs, with more planned to roll out during the year.
Credits:
Project Honda Environmental campaign
Client Honda Australia
Creative agency DRAFTFCB, Melbourne
Creative directors Mat Garbutt, Mick Bakos, Scott Lambert
Agency producer Anne Comber
Media agency Optimedia
Media planner Kate Graham
Production house XYZ Studios, Melbourne
Director Tim Kentley
Audio post-production Risk Sound, Melbourne
Original music score Nylon Studios, Sydney
Exposure Television
Credits:
Project Honda Environmental campaign
Client Honda Australia
Creative agency DRAFTFCB, Melbourne
Creative directors Mat Garbutt, Mick Bakos, Scott Lambert
Agency producer Anne Comber
Media agency Optimedia
Media planner Kate Graham
Production house XYZ Studios, Melbourne
Director Tim Kentley
Audio post-production Risk Sound, Melbourne
Original music score Nylon Studios, Sydney
Exposure Television
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