Heineken unveils second film in 'Open your world' global campaign

'The date' officially makes its debut on Heineken's YouTube channel and Facebook page today. It follows the first film 'The entrance' launched in December 2010 which brought home a Clio award. It has now received almost five million views from over 130 countries worldwide.

Wieden+Kennedy Amsterdam created both films which follows the Heineken legend as he woos his stunning date on an epic journey, which the agency says is a tribute to all magical dates and legendary nights out. 

Shot on location in London, the atmosphere of ‘The date’ is complemented by the musical score featuring the catchy 1960s Bollywood track 'Jaan Pehechaan Ho'. The film also features the introduction of a new Heineken legend.

In addition to the ‘The date’ film, the campaign will see the release of additional supporting material, including a unique tongue-in-cheek 'Legendary making of' and a music video for 'Jaan Pehechaan Ho', with more consumer participation elements launching in the coming months. 

"'The entrance' was a very exciting introduction to our new global campaign, in our quest to make young men love Heineken," said Cyril Charzat, senior director of the global Heineken brand.

Eric Quennoy, ECD at Wieden+Kennedy, adds, "It's exciting to continue to find fresh ways to flatter the Heineken drinker, and with ‘The date’ we have found another great way to showcase our man’s spectrum of skills. This is just the start of work we hope creates a genuine conversation between the brand and its drinkers.”

Credits:

Wieden + Kennedy Amsterdam
ECD Mark Bernath, Eric Quennoy
Creative directors Mark Bernath, Eric Quennoy
Art director Alvaro Sotomayor
Copywriter Roger Hoard
Broadcast director Erik Verheijen
Agency producers Tony Stearns, Niko Koot (Associate Producer)
Planner Stuart Parkinson, Martin Weigel
Group account director Clay Mills
Account director Jasmina Krnjetin
Account manager Dan Colgan
Project manager Sharon Kwiatkowski
Business affairs Karen Crossley

Production company Sonny
Director Fredrik Bond
Director of photography Mattias Montero  
Producer Alicia Bernard
Executive Producer Helen Kenny   

Editing company Marshall Street Editors
Editor Tim Thornton-Allan

Audio post Grand Central, London
Sound designer/mixer Raja Sehgal

Music
Artist / Title Mohammed Rafi / Jaan Pehechaan Ho
Music company Agoraphone
Music supervisor Beth Urdang

Post Production The Mill, London

Flame Jay Bandlish
3D David Lawson
Telecine Adam Scott
Producer Paul Schleicher