Running across markets including Australia, Malaysia and Thailand, the clip, which has premiered online, is the first phase of a tactical campaign to generate awareness and buzz of the fuel’s credentials and longevity.
The film celebrates the evolution of one car over a period of 40 years. Despite changing hands several times, the vehicle retains its functionality because of the Castrol GTX fuel.
Credits:
Project Owners
Client Castrol
Creative agency Ogilvy & Mather, Singapore
Executive creative director Kevin Geeves
Art director Kevin Geeves
Copywriter Mike Sutcliffe
Agency producer Jude Doss
Production house Post Modern/The Feds, Sydney
Director Sam Bennets
Producer Sheridan Bott
Post-production company Post Modern, Sydney
Audio Supersonic, Sydney
Exposure Viral
The film celebrates the evolution of one car over a period of 40 years. Despite changing hands several times, the vehicle retains its functionality because of the Castrol GTX fuel.
Credits:
Project Owners
Client Castrol
Creative agency Ogilvy & Mather, Singapore
Executive creative director Kevin Geeves
Art director Kevin Geeves
Copywriter Mike Sutcliffe
Agency producer Jude Doss
Production house Post Modern/The Feds, Sydney
Director Sam Bennets
Producer Sheridan Bott
Post-production company Post Modern, Sydney
Audio Supersonic, Sydney
Exposure Viral
