What's all this about murderous beasts?

Our pal Ad Nut, the surprisingly literate squirrel who reviews new ads for us (it's a long story), has a thing about dogs. Perhaps understandably, Ad Nut believes canines are 'murderous beasts' intent on rending innocent woodland creatures into bloody shreds. Ad Nut cannot help pointing this out whenever an ad features a dog (see below), and we editors have just learned to live with it.

Feb 18, 2025

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

Dec 16, 2024

'Yapping Paper' turns Christmas gifts into a cause for paws

This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.

Jun 25, 2024

Income Insurance uses feline flexibility for a purrfect analogy

Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.

Jun 12, 2024

Philips plays spot the difference with lookalike celebs

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

Mar 27, 2024

Meowzer, the perfect pet for dog lovers

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Feb 1, 2024

In a dog-eat-dog world, a Hong Kong campaign woofs for equality

Love knows no pedigree, it’s time humans caught up with that fact.