Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
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Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
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Stagwell rebrands Brand New Galaxy as Assembly
EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.
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Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
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Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
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