Creative Minds

Creative Minds dives into the APAC creative scene with 11 fun and candid questions—three must-answers and the rest picked from a mix of nearly 40, ranging from serious to silly—revealing the quirks, inspirations, and guilty pleasures behind the industry's brightest stars.

2 days ago

Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles

Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.

Mar 19, 2025

Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity

BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.

Mar 12, 2025

Creative Minds: Why Kelly Phan thinks creativity should feel like home

RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.

Mar 7, 2025

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.

Feb 27, 2025

Creative Minds: Kate Enright would rather take advice from her 10-year-old self

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

Feb 20, 2025

Creative Minds: Fachrul Rizal considers advertising his kitchen

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.