yves briantais
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Asia-Pacific Power List 2022: Yves Briantais, Colgate-Palmolive
The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.
%2c+Yves+Briantais+(Colgate-Palmolive).png&h=268&w=401&q=100&v=20170226&c=1)
Embracing vulnerability: How brands are addressing the stigma around mental health in APAC
Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.
%2c+Silas+Lewis-Meilus+(Haleon)%2c+Yves+Briantais+(Colgate-Palmolive)%2c+Melissa+Henson+(Manulife+PH).png&h=268&w=401&q=100&v=20170226&c=1)
Top APAC marketers on why leading with an empathetic, people-centric approach is better for business
We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
%2c+Lilly+Yip+(PepsiCo)%2c+Yves+Briantais+(Colgate-Palmolive).png&h=268&w=401&q=100&v=20170226&c=1)
How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ consumers to grow into a mass movement
We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.
Yves Briantais: How is Colgate driving brand equity while doing good for the community?
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)