yuu
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Yuu dominates Kantar's BrandZ Hong Kong ranking
DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.
Asia-Pacific Power List 2023: Ronald Wong, DFI Retail
From Hong Kong to Singapore, Wong and his team have delivered the incredible brand equity and engagement to the Yuu brand loyalty programme within a just a few years, at levels that most brands take decades to build.
Asia-Pacific Power List 2022: Ronald Wong, DFI Retail Group
A key figure behind the success of newly born digital loyalty programme Yuu, Wong has managed to woo the majority of Hong Kong’s population.
DFI Retail's Ronald Wong on how the Yuu loyalty app's marketing cut through the noise
The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
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