yanjing
Oct 7, 2010
The rise of the brand-savvy beer consumer
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
Jun 3, 2010
Anheuser-Busch InBev calls a media agency review in China
SHANGHAI - Global brewery Anheuser-Busch InBev (AB InBev) is calling a pitch to review its agency as a part of an ongoing process to consolidate its media buying in China.
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