yanjing

The rise of the brand-savvy beer consumer
Oct 7, 2010
Matthew Carlton

The rise of the brand-savvy beer consumer

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.

Anheuser-Busch InBev calls a media agency review in China
Jun 3, 2010
Benjamin Li

Anheuser-Busch InBev calls a media agency review in China

SHANGHAI - Global brewery Anheuser-Busch InBev (AB InBev) is calling a pitch to review its agency as a part of an ongoing process to consolidate its media buying in China.

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