wyeth
Nestlé consolidates media buying in China with Mindshare
Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.
Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom
Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.
Wyeth's centennial campaign traces evolution of Chinese parenting
SHANGHAI - Wyeth Nutrition is marking its centennial in China with a focus on the changes in contemporary parenting lifestyles, based on true tales.
Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD
SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.
McCann tipped to pick up Wyeth Nutrition brief for Greater China
HONG KONG & SHANGHAI - Wyeth Nutrition, following a final three-way pitch against undisclosed competitors, has decided that McCann should handle its creative business in Greater China.
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