wrigley
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
Purpose from the inside out
Wrigley’s public purpose is being inspired by parent company Mars and its vision of mutuality towards suppliers, retailers and consumers, writes Nicole McMillan.
Millennial appeal top of mind for Wrigley and Mars Foods
Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.
Meet the little-known CMO atop a global confectionary giant
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Annoying lunch companions feature in Wrigley campaign
HONG KONG - Enlisting Hong Kong YouTube group Bomba, a series of short stories highlights lunchtime pet hates and stereotypes including “The Texter”, “The Selfier”, “Picky Eater”, “Food Envier”, “Slow Eater”, “Cheap Skate”, and “The Impolite”. In each case, Wrigley’s Extra gum helps to ease the tension.
Wrigley shows that 'Hello' can lead to unexpected places
GUANGZHOU – A new campaign from Wrigley positions the company’s Eclipse mints as the ideal companion for adventure, including hanging out with gangsters and a corpse.
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