world cup 2010
Profile: Visa marketing head Dee Dutta welcomes a hands-on role
Less than one year into the job and Dee Dutta, Visa's head of marketing for Asia-Pacific, says he is already feeling the benefits of switching from a global to a regional role.
Yahoo signs David Beckham as global brand ambassador
GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.
Marketers shoot for World Cup ROI
GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.
MediaCorp seals World Cup telecast for free-to-air TV in Singapore
SINGAPORE - MediaCorp, SingTel and StarHub have reached an agreement to air 'live' four key matches of the 2010 FIFA World Cup on the national broadcaster's free-to-air Channel 5 and HD5 channels in Singapore.
Top 10 2010 FIFA World Cup advertising campaigns
In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.
Top 10 2010 FIFA World Cup advertising campaigns
In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.
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