will sansom

People expect brands to use data to build experiences: Contagious
Sep 25, 2014
Byravee Iyer

People expect brands to use data to build experiences: Contagious

SPIKES ASIA - Brands should focus on designing transformational experiences based on data insights to avoid generating campaigns that look like "matching luggage", according to Will Sansom, director for content and strategy at Contagious Insider.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

1 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

2 Move and win roundup: Week of January 6, 2025

Global indie rankings: Where are the APAC agencies?

3 Global indie rankings: Where are the APAC agencies?

Campaign China Summit 2025

4 Campaign China Summit 2025

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

WPP mandates four days per week in office

6 WPP mandates four days per week in office

John Wick lookalike goes to battle to sell his car

7 John Wick lookalike goes to battle to sell his car

Woolley Marketing: Why change is not always disruption

8 Woolley Marketing: Why change is not always disruption

CNN’s commercial head on ethical AI and brand safety

9 CNN’s commercial head on ethical AI and brand safety

Top 10 travel brands in Southeast Asia

10 Top 10 travel brands in Southeast Asia