whitelisting

Nov 21, 2019

Facebook adds whitelisting to brand safety suite; admits it will 'never be perfect'

The platform is rolling out more rigorous brand-safety controls in acknowledgement it will "never be perfect" at removing harmful content.

Mar 16, 2017

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.