wfas apac

Marketers underestimate the Asian consumer's commitment to doing good: WFA
Jun 11, 2013
Byravee Iyer

Marketers underestimate the Asian consumer's commitment to doing good: WFA

ASIA-PACIFIC - Marketers underestimate the extent to which consumers say it’s acceptable for companies to support good causes while making money, according to a study conducted by the World Federation of Advertisers (WFA).

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