waso
Oct 11, 2017
How Shiseido is evolving its approach to creativity
The beauty giant’s ECD sees individual—not corporate—relationships as central to the future of creative work.
Sep 4, 2017
Shiseido's new Waso films present beauty people can relate to
In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.
Aug 18, 2017
Behind Shiseido’s launch of Waso, a beauty brand for millennials
The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.
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