war
Craving human-centricity? Remove war language from your brand’s vocabulary
Military language proliferates in marketing culture – and the nature of these words carry impact.
Faux tourism campaign keeps Ukraine war top of mind
United24 reminds the world the war in Ukraine persists despite there being less media coverage.
How a Ukrainian agency turned a Kyiv-based private school into a humanitarian project
When war broke out in February, Drama Queen helped private school Study.UA adapt into a free online school, now attended by more than 50,000 Ukrainian children.
UK Government bans PR agencies from working in Russia
UK providers of PR and communications services have been banned from operating in Russia as the UK Government prohibits services exports to the country.
Leo Burnett and Performics Ukraine urge to "Call war war"
The agencies ask the world to use the right language when referring to the war in Ukraine.
Consumers punishing ‘inactive’ corporates over Ukraine
A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.
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