walled gardens
Jul 23, 2024
Walled gardens are threatening quality publishers: how can they regain control?
Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.
Dec 11, 2020
Back to basics: Saving digital marketing in the era of walled gardens
To ensure digital marketing’s survival, we need to return to the internet’s decentralised roots, argues the CEO of Aqilliz.
Jul 3, 2019
Adara: Industry needs to ‘catch up’ to personalised marketing
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
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