walgreens
Dec 15, 2020
WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch
Data, diversity, in-housing and 'outcomes-based' remuneration were all on the client's agenda.
Oct 29, 2020
WPP fends off Publicis to retain $600 million Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
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