vox pop

Feb 12, 2009

Off the Fence... Will recession spur media owners to collaborate?

As media owners face a slowdown, will they start to join forces in industry-wide initiatives to boost the market?

Sep 11, 2008

Vox Pop... Has relaunching The Straits Times proved worthwhile?

Singapore's flagship national daily has had yet another facelift. But was all the fuss worth it for readers and advertisers?

Aug 28, 2008

Will the KCC end Kobaco's hold on ad distribution?

The new Korean Communication Commission's chief, Choi See-joong, has vowed to ease state body Kobaco's hold on TV and radio ads. But is this a realistic plan?

Aug 13, 2008

Should Asian media target the gay and lesbian market?

The 'pink' market is big business for media owners in the West. Are their Asian equivalents missing a trick by not producing content that targets this sector of society?

Jul 24, 2008

Are India's television advertising rates undervalued?

India's TV ad rates should be more in keeping with other markets - or maybe they are already? Industry experts weigh in on this touchy talking point