vitamin d deficiency

CASE STUDY: Sanofi-Aventis highlights 'dark secret' in Australia

The health supplement market is booming, but knowledge of the benefits of specific vitamins is still relatively low. Working with Burson-Marsteller, Sanofi-Aventis set out to throw light on the issue of vitamin D deficiency in Australia and in so doing, position its Ostelin brand as the market leader.