vitamin d deficiency
Oct 21, 2011
CASE STUDY: Sanofi-Aventis highlights 'dark secret' in Australia
The health supplement market is booming, but knowledge of the benefits of specific vitamins is still relatively low. Working with Burson-Marsteller, Sanofi-Aventis set out to throw light on the issue of vitamin D deficiency in Australia and in so doing, position its Ostelin brand as the market leader.
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