vita coco
Feb 11, 2016
Meet the marketer charged with selling coconuts to Southeast Asia
Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.
Dec 10, 2015
Vita Coco builds thirst for coconut water in Asia
Following its entry into Japan, China, Singapore, South Korea and Philippines in 2014 and 2015, US-based coconut water company Vita Coco plans to expand into five additional markets including Australia, Brunei, Maldives, New Zealand and Malaysia by the end of this year.
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