vistara

Behind 'Vistara': An inside look at the Tata-Singapore Airlines JV branding
Aug 20, 2014
Byravee Iyer

Behind 'Vistara': An inside look at the Tata-Singapore Airlines JV branding

ASIA-PACIFIC - What’s in a name? Everything, it seems, for the newly launched full-service Tata-Singapore Airlines joint venture Vistara, a Sanskrit word for 'limitless expanse'.

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