virgin mobile
Juan Tan spearheads creative team for The Brand Union China
SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India
Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.
AME: Bates & Virgin Mobile on building a youth brand in India
SHANGHAI - India's Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile's path into the country's youth market at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.
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