viral
No formula is the formula for Indonesia’s viral ad videos
While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
Jeremy Allen White Calvin Klein ad sparks complaints over objectification
The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.
Are you ready for the challenge of the Tiktok universe?
We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.
5 secrets of creating shareable content
Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
Social 'experiment' breaks down recipe for viral videos
Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.
Japan’s social space gets real
The rise of social network-enabled experiences requires new brand-thinking.
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