verizon
Why 11 million Filipinos went hunting for virtual Doritos
CASE STUDY: Verizon Media used an AR game and programmatic ads (plus the lure of a Playstation 5) in an engaging campaign that far exceeded its targets.
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Marketing in the new normal. It doesn’t have to stop.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
Verizon joins Facebook advertising boycott
'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.
Monetisation 360: Five ways publishers can maximise revenue in a digital world
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
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