uwe ellinghaus

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus
Nov 11, 2010
Atifa Silk

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about making BMW more approachable, the integral role digital plays in its marketing, and why local campaign adaptations just don’t work in Asia.

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