unskippable

Agencies grateful for YouTube's decision to cut 30-second unskippable ads
Feb 23, 2017
Ilyse Liffreing

Agencies grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Stagwell to acquire ADK Global

1 Stagwell to acquire ADK Global

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

3 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

4 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

5 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

6 Move and win roundup: Week of January 6, 2025

Campaign China Summit 2025

7 Campaign China Summit 2025

Global indie rankings: Where are the APAC agencies?

8 Global indie rankings: Where are the APAC agencies?

Why Meta’s pivot on fact-checking is the right move

9 Why Meta’s pivot on fact-checking is the right move

Move and win roundup: Week of January 13, 2025

10 Move and win roundup: Week of January 13, 2025