universal mc cann
Maxus wins L’Oreal’s US$59.6 million media business in Thailand
BANGKOK – Maxus has picked up L’Oreal Thailand’s estimated 1.8 billion Baht (US$59.64 million) media business following a pitch that included incumbent ZentithOptimedia.
Malaysians active in brand interaction on social media : UM Wave 5
MALAYSIA - The fifth instalment of Universal McCann’s Wave research study confirmed that Malaysians rank high as social media users as they socialise, manage profiles, blog and watch videos online
UM dispels 10 myths about social media
SINGAPORE - Universal Mc Cann’s 2010 Wave research brings to light 10 commonly held myths and seeks to dispel them.
UM wins integrated media duties for MHA in Singapore
SINGAPORE - The Singapore Ministry of Home Affairs (MHA) has awarded its media account to Universal McCann (UM) Singapore following a competitive tender that saw a number of agencies pitch for the business.
CASE STUDY: Telecom Malaysia gets its groove back through a viral karaoke gig
Telecom Malaysia's image was refreshed by Universal McCann through seeding brand song 'Through my window' as a viral campaign, resulting in a huge fan-following.
Tribal Fusion creates 3D viral video for Resident Evil release
KUALA LUMPUR - Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins