twg

Q&A: How TWG built a luxury tea brand through word of mouth
May 30, 2013
Byravee Iyer

Q&A: How TWG built a luxury tea brand through word of mouth

SINGAPORE - Six years after launching its first tea room in Singapore, TWG Tea has built a strong luxury brand name and a network of intimate tea salons across Asia by focusing on product and packaging to drive word-of-mouth marketing.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

9 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

10 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’