tubemogul asia
Nov 2, 2015
TubeMogul research spotlights programmatic-video trends
New research by programmatic-video company TubeMogul delves into the use of video for branding campaigns and the adoption of a cross-channel approach by marketers, among other trends. Please see the related-article link at the bottom of the page for more details.
Nov 2, 2015
Marketers increase reliance on video completion as branding metric
SINGAPORE - More advertisers are adopting a cross-channel approach by combining desktop and mobile while shifting to completion rate as a key branding metric, according to new research from TubeMogul.
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