truth about brands
Aug 12, 2021
APAC Gen Zs feel more empowered to change brands for good
McCann study also shows Malaysian and Indonesian Gen Zs are more often looking for the next cool thing, Korean Gen Zs feel the least pressured to be constantly busy, and Chinese youth would pay most for a brand that supports shared issues and values.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins