tricks
Jul 3, 2017
8 tips for better brand safety
When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.
Jun 13, 2017
Make your user sit up and take notice
Rico Chan at Yahoo shares five impotant tips for effective content marketing tips in 2017
May 23, 2017
Three tips to make your customer stories sparkle
Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.
Nov 28, 2016
Emotion the key for marketers on Chinese social media
Consumers in China are more interested in finding a personal connection than being talked at about price.
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