traffic
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Uber 'chopes' to highlight parking problems in Singapore
Uber's new campaign in Singapore is simply called 'XL Tissues for Parking Issues'.
Updated: WeChat influencers caught faking article views; TripAdvisor among affected
WeChat is clamping down on zombies that inflate exposure numbers.
Bots versus brands: Ad-fraud warfare in APAC
Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?
10 things you need to know about ad fraud
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
How to fight the zombie invasion: Advice for publishers
In which media owners get tips to avoid the bite of zombie traffic and avoid eternal purgatory.
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