toy brands

How Barbie has sustained as one of the most successful toy brands of all time
Aug 9, 2023
Matthew Keegan

How Barbie has sustained as one of the most successful toy brands of all time

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?

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