thecmosmo

Jan 6, 2025

The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

Nov 8, 2024

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Oct 10, 2024

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.