the virtue guide to culture 2024

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
Jul 23, 2024
Matthew Keegan

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

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