the lions share
Jan 28, 2022
Uproar: Are animal portrayals in ads a new brand risk?
Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Feb 23, 2021
The Lion's Share wants advertisers to pay animals a commission
SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future.
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