tbwa media arts lab
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Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Apple CEO Tim Cook gushes over latest 'Shot on iPhone' Bollywood film
WATCH: TBWA rolls out the second 'Shot on iPhone' film of 2023, this time in partnership with multi-award winning Indian director Vishal Bhardwaj.
40 Under 40 2021: Youji Noh, TBWA Media Arts Lab
From a global standpoint, Noh is bringing the K-creativity to an international stage, demonstrating that excellent Korean creativity is recognised worldwide.
Watch: Apple's latest makes better sound visible
A young woman's world transforms from drab daytime to a hyper-real night as she clicks the active noise cancellation on her AirPods Pro off and on.
See Apple's larger-than-life outdoor ads for the new AirPods
THE WORK: AirPods Pro campaign for Apple by TBWA Media Arts Lab.
Apple to China on creative exploration: 'What's the use?'
A new film promoting iPads jumps off from a commonly asked question about how students preparing for the Gaokao exam should spend their time.
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