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TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
OCBC Bank partners with youth to market new Yes! debit card
Using a rather unconventional marketing approach than usually expected in the banking sector, OCBC Bank has launched a campaign to promote its new Yes! debit card targeting the youth.
BBH names Armstrong, Tan joint heads of production
SINGAPORE - BBH Asia-Pacific has named BBH producers Kristin Armstrong and Michelle Tan as joint heads of production.
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