tagline
Apr 30, 2024
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Jan 3, 2020
Say hello to Pepsi's new 'bold and unapologetic' tagline
The new tagline is accompanied by a national US campaign, including five TV spots.
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