strategy and planning

Former R3 principal consultant Penelope Siraj appointed senior partner—planning at Brainlabs APAC
Aug 27, 2024
Staff Reporters

Former R3 principal consultant Penelope Siraj appointed senior partner—planning at Brainlabs APAC

EXCLUSIVE: Also formerly a PHD Singapore group business director, Siraj brings strategic expertise to Brainlabs with experience managing global clients including L'Oréal and Volkswagen.

How Stephen King changed advertising forever
May 22, 2024
Siddhant Lahiri

How Stephen King changed advertising forever

Not quite as scary but equally gripping, Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry—and why, 50 years on, his work is still a thriller.

PHD's APAC strategy head Chris Stephenson promoted to global marketing chief
Nov 25, 2021
Arvind Hickman

PHD's APAC strategy head Chris Stephenson promoted to global marketing chief

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant.

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