steve garton
Independence movement: Former big-agency execs discuss indie startups
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
Synovate: Brands should go online to target Singapore's high-end consumers
SINGAPORE - Brands targeting affluent consumers in Singapore should now consider the internet as one of their key marketing platforms, according to the 2011 Synovate PAX survey.
Asia's elite still spending big: Synovate
ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.
OPINION: Media landscape to be more personalised and participative
Steve Garton, MD of media for Greater China, Synovate explains why personalisation should not just be about technology, but a full marketing approach.
Synovate bolsters its Greater China senior management team
GREATER CHINA - Synovate, the market research arm of Aegis Group, has made senior personnel changes to its Greater China team encompassing China, Hong Kong and Taiwan.
PAX research says Singaporeans are big spenders: Synovate
SINGAPORE – Spending among Singaporean elites has steadily increased year-on-year, Synovate’s annual PAX survey has found.
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