spokesman
PROMOTED
Mar 30, 2018
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
Jul 16, 2012
Asia's brand ambassadors: Celebrity endorsements in China and across the region
Advertisers have been employing celebrities to give instant cachet to brands since...well, since advertisers and celebrities have existed. Here, Campaign Asia-Pacific archives the actors, actresses, singers, athletes and famous-for-being-famous people who front brands' ambitions in the region. If you can think of an Asian celebrity endorser we missed, comment below or send us a message.
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